As online marketers, we usually tend to get as many clients as we can. Sure, it has some advantages. Lots of clients to start with. But it has a downside too.
The thing is – if you can specialize in one niche, you can get much, much higher.
As someone who had been on both sides, I can tell honestly that being a specialist feels much better. People, especially business owners, take you seriously. They can see that you can speak their language. And the lingo is just one thing…. You know who the key players are, who is on a slippery slope, who is going to be the next golden boy.
I started to specialize in jewellery one year ago. And honestly, it was just a sheer accident. But that doesn’t matter because now I’m the one marketer you call when you are a jeweller and need some more sales. That’s the advantage.